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Strategic Retention Unit

A holistic, campuswide approach to student retention and success

About


The Michigan State University Strategic Retention Unit is committed to ensuring that every student admitted to MSU has the opportunity to learn, thrive, belong, and graduate. Guided by MSU’s strategic goal of achieving an 86% graduation rate with no opportunity gaps by 2030, the unit takes a holistic, campuswide approach to student retention and success. Initially established in 2022 with two Strategic Retention Managers, the team has since grown to include two additional Strategic Retention Coordinators, reflecting MSU’s deepened commitment to this mission.

The Strategic Retention Unit reports to the Assistant Provost for Undergraduate Student Success. The team’s work is rooted in a multidisciplinary framework that integrates principles of social work, such as empathy, advocacy, and individualized support, to understand each student's unique context and help them navigate challenges. They are dedicated to auditing university policies and addressing institutional barriers that may hinder student retention, while also providing direct support to students facing difficult situations. By prioritizing genuine connection and advocating for and with students, the team ensures that students feel seen, supported, and empowered to persist through obstacles.

In addition to helping students overcome immediate challenges, the Strategic Retention Unit emphasizes proactive approaches to retention and persistence. Through intentional policies, practices, programs, and supports, they strive to create an inclusive environment where all students can succeed. Whether addressing systemic barriers or offering individualized care, the team’s mission is clear: to foster a culture of belonging and opportunity that enables every Spartan to reach their full potential.

Retention Initiatives


Undergraduate Departure Survey

The undergraduate Departure Survey allows students to notify MSU of voluntary temporary or permanent departures. Survey results help MSU support students' transitions, engage with potential returning students, and identify areas for institutional improvement and tailored retention strategies

departure.msu.edu

Centralized Undergraduate Completion and Emergency Funds

The Spartan Completion and Emergency Fund application is a centralized application for most resources dedicated to supporting undergraduate Spartans facing financial hardship related to educational expenses, essential needs concerns, unexpected/unforeseen health challenges, and emergency situations.

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Persistence Campaigns

Semiannual campaigns where students who are not enrolled for an upcoming semester are contacted with the goal of offering support to encourage their continued enrollment. These efforts help identify and address barriers, ensuring students receive the resources needed to persist and succeed.

SpartanVoice Pulse Survey

The Spartan Voice Survey is a brief survey that goes out quarterly to students where they are asked questions on trending topics and needs related to persistence, retention, and student success.

Modern Campus Text Messaging

Modern Campus Message is a conversational texting platform that can connect students to staff directly via text. By providing a dedicated channel for outreach, the platform enhances the student experience by offering a more personalized and accessible way to engage with university services and supports.

First-Generation Presidential Initiative

The presidential initiative’s main objective is to create a dedicated First-Generation Student Success Center at Michigan State University that supports the holistic needs of first-generation college students to thrive and persist throughout their college journey. The creation of the First-Gen Center serves as one of President Guskiewicz’s signature initiatives to close opportunity gaps for underserved students, including first-generation college students, as identified in the MSU 2030 Strategic Plan.

University Undergraduate Retention Council

MSU's Retention Council unites campus partners to address academic, social, financial, and wellness factors influencing student success. The council coordinates campus wide initiatives and leads data-driven efforts to support student persistence and degree completion.

Some College - No Degree

Our Some College – No Degree efforts include collaboration with campus partners and other postsecondary institutions. We identify former MSU students who left campus before their degree requirements were satisfied and contact them with strategies for reaching their goals or receiving their desired credentials. 

Reorientation/Reintegration (Ro/Ri) Steering Committee

The Re-Orientation/Re-Integration Steering Committee is dedicated to identifying and implementing supports for students returning after three or more terms away, addressing their unique challenges. Through collaboration, we aim to create a welcoming environment and develop tailored programs that foster student success during and after their return.

University Retention Audit Tool

In development: The student persistence and retention audit tool will help catalog and assess policies and practices that influence student success and continued enrollment at Michigan State University. It offers a baseline to identify institutional assets and potential growth areas to support data-driven change.

Team Leadership


Dr. Christina Bridges

Strategic Retention Manager

bridgesc3@msu.edu

Christina Bridges (she/her) is a Strategic Retention Manager in the Office of the Provost, Undergraduate Education at Michigan State University. Bridges has over 15 years' experience spanning areas of student success leadership and advocacy at the policy, institutional and direct student support program level. Before serving as a Strategic Retention Manager, Bridges served as assistant director of the TRIO Student Support Services Program, where she helped propel hundreds of first-generation students with disabilities and limited-income college students toward academic success and graduation. Bridges, who identifies as a first-generation college student, has deep roots at MSU. She has earned an Ed.D. in the Doctor of Educational Leadership program at MSU and previously earned an MSW and a B.S. in Psychology from MSU as well.

Justin St. Charles, LMSW

Strategic Retention Manager

stchar10@msu.edu

Justin St. Charles is a Strategic Retention Manager in the Office of the Provost, Undergraduate Education at Michigan State University. St. Charles has a wide spectrum of student success leadership experience as well as extensive experience working on behalf of student success in policy, programming, and research. St. Charles is a clinically-licensed social worker and professor of practice in the School of Social Work with a background in student mental health and well-being, substance use, relationship violence, and grief and bereavement who is currently supervising the clinical licensure of several higher education professionals. Before serving as a Strategic Retention Manager, St. Charles was an Academic Advising Director for Exploratory and Exploring students specializing in purpose planning, academic support and resiliency, and reinstatement policy redevelopment. St. Charles is a proud first-generation student having earned his MSW and B.A. in Psychology from MSU. Furthermore, he is currently a Ph.D. candidate in the Higher, Adult, and Lifelong Education (HALE) program at MSU focusing his research on student success, grief and bereavement, and popular culture/public pedagogy.

Strategic Retention Coordinators


Julia Barnes

Strategic Retention Coordinator

barne454@msu.edu

Julia Barnes (she/they) is a Strategic Retention Coordinator in the Office of the Provost, Undergraduate Education at Michigan State University. Prior to starting this role, Julia worked in several offices across MSU including the Writing Center, Residence Education and Housing Services, TRIO Student Support Services, and Undergraduate Education. Julia is committed to student mental health, trauma, access, and addressing systemic issues across higher education.

Having to navigate institutions as a multiracial, disabled, neurodivergent, and queer student, Julia has deeply personal reasons to supporting others on their higher education endeavors. They earned a B.S. in Scientific and Technical Communication with minors in Psychology and Public Health from Michigan Technological University, as well as an M.A. in Student Affairs Administration from Michigan State University.

 

Kay Stevens

Strategic Retention Coordinator & Some College – No Degree Lead

kjsteve@msu.edu

Kay Stevens is a Strategic Retention Coordinator and the Some College - No Degree Lead in the Office of the Provost, Undergraduate Education at Michigan State University. Prior to starting her role in Strategic Retention, Kay advised the MSU Residence Halls Association and University Apartments Council of Residents and supported advising for the hall governments, Black Caucuses, and LGBTQIA+ caucuses. Before her professional return to MSU, much of her career had been at Lansing Community College, developing programs and supporting students by providing academic and life coaching as well as emergency and crisis assistance.

Kay is a first-generation, queer, neurodivergent student and holds a Bachelor's degree in English-Creative Writing and Professional Writing from Michigan State University as well as a Master’s in Higher Education Student Affairs from Eastern Michigan University. She is also a Certified Youth Resilience Coach and Board-Certified Life Coach. Currently, she is pursuing an MSW on the Interpersonal Practice in Integrated Health, Mental Health, and Substance Abuse pathway at the University of Michigan.

 

Contact


Referral Form

Michigan State University

426 Auditorium Road
Suite 308/312
East Lansing, MI 48824
(517) 884-6672
retention@msu.edu